Email marketing is an effective medium to address mass audience and has the power to speak instantly, directly to the customers and can form a vital part in online marketing strategy. It’s every element is wholly measurable, allows you to build trust and loyalty online and fundamentally, is timely, cost effective and ensures your business stands out. Email provides you the most direct line of communication for conversion to sales . Email campaigns are not just about producing an engaging piece of creative. A big part of it, of course, but where a campaign is successful, it is targeted. The customer receives information pertinent to their previous click-through and purchasing habits.
- Strategy for EDM communication
- Design & Development
- Audience Type
- Call to action – Entire life cycle
- Analytics & Measures
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