SEO | Keyword Research

Search Engine Optimization (SEO) | Keyword Research

How does our Products/ Services get discovered at Search engine? In actually it’s driven on Keywords and how we have configure our site for search engine. Keyword research is the practice of discovering what users type into a search engine when performing a search. This is an integral part of any SEO service. Before we can optimize a website or start a campaign, we need to know which are the right keywords to try and rank for. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic which will convert into leads or sales.

You may have in mind some keywords for which you would like to rank, but your customers may not think the same way you do. Knowing what you want to rank for isn’t always enough; we need to know what your potential customers would search for to find your product or service. What’s more, keyword research can help you uncover a searcher’s intent. For example, what kind of words do searchers use when looking for information and what words do they use when looking to make a purchase? The difference can be crucial in generating the right kind of traffic for your website.

There are 2 main aspects to SEO. The first is onsite SEO, and the second is offsite SEO (acquiring links). Onsite SEO should be considered as early as possible in the business planning and web development stage of the business. The second aspect requires more time, budget, research, strategy and planning. Your competitors will have secured their position at the top of the search engines through time, money and effort too.

Below are the key services where Productexpertise can work on SEO:

  1. Product & Services in depth analysis
  2. Keyword research & planning
  3. On Site SEO
  4. Off Site SEO
  5. Strategy towards organic & in-organic traffic growth

Do you have more queries for SEO, please Contact us.

 

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